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Why Indian Ethnic Wear for Women Is So Popular All Over the World

The charm and elegance of Indian ethnic wear have fascinated millions around the globe for many years with its glamorous pieces like salwar suits, Lehenga, and saree! Nowadays, new trends and fashion have led to fashion designers infusing ethnic and western designs into one, skyrocketing the ethnic Indian wear category to a new level within the fashion industry.

Blended with comfort, elegant cuts and traditional finery, the popularity of Indian ethnic wear. In this blog, we have explained in detail why Indian ethnic wear for women has risen in popularity today all over the world:

Fusion of Western and Traditional Fashion

When we talk about Western fashion, elegant cuts, classy style and formal yet high-end designs come to mind! These are the key aspects that make western fashion rule over the international fashion ramp. Traditional ethnic wear, on the other hand, is all about opulence, glamour, and fitness. Keeping this in mind, modern fashion designers have created a masterpiece by blending the best of both worlds, mastering a plethora of designs that are chic, comfortable, yet still Indian. With this new fusion, there has been a rise in Indian ethnic wear on international fashion ramps, events, film festivals and much more.

Ideal Wear for Traditional Occasions

Indian ethnic wear is one of the most sought after during festive seasons like Diwali, Navratri, Karva Chauth, Dussehra, and Eid! This is not just in India; in fact, even the Indians who live abroad also prefer traditional ethnic dresses during these occasions. This has made the people from the western culture fascinated by the traditional outfits, along with the traditional festivities, encouraging them to experiment with trendy ethnic wear.

Increased Online Promotion 

Online promotions have been one of the major reasons for the demand for traditional Indian wear all over the global market in recent times. Powerful e-commerce platforms, be it small, medium or large scale, have made craftsmen and successful Indian designers reach out to the global fashion stage., People all over the globe can browse from a plethora of traditional and fashionable ethnic wear and place an order with the click of a button. Another major reason is that the intricate designs like embroidery and jewellery in designer Lehenga Choli, salwar kameez, Kurtis and sarees have caused Indian ethnic wear to be the centre of attraction.

Popularised By B-Town

Another major impact which has popularised Indian ethnic wear to the global market is the Indian film and television industry. Be it old-school Bollywood stars and divas like Aishwarya Rai Bachchan, Kajol, Vidya Balan, Madhuri Dixit or recent generations like Priyanka Chopra, Katrina Kaif, Deepika Padukone and Alia Bhatt, they all showcase Indian ethnic wear at a global platform at a large scale. And one cannot forget the fairytale wedding of Nick Jonas and Priyanka Chopra, where they showcased a blend of the best ethnic fusion wear at every ceremony. You can see them wearing designer lehengas and fashionable Kurtis for awards ceremonies, events and promotions, which have increased a spike in demand for Indian ethnic wear in the global market.

NRIs & Influencers

Apart from celebrations, traditional Indian wear has also grown in popularity with the NRIs and influencers. A wide range of international audiences, as well as Indian audiences, prefer the elegant and dramatic traditional dresses which are flaunted on their social media pages and blogs, making them want to be a part of it.

High-Quality Clothing at Minimal Prices 

Modern craftsmen and designers have created quality clothing with impeccable finishes and designs, which are also available across online e-commerce sites. Apart from the reasonable prices, these sites also provide additional offers, discounts etc, which has made international clients buy Indian ethnic wear online. Be it beautiful wedding saris or grand and glamorous lehengas and Kurtis, you can get them at a viable and cost-effective price.

The Ultimate Guide to Choose the Right Indian Ethnic Wear for Any Occasion

Whether you are buying Indian ethnic wear online or in person, here are a few things to look for: 

Fit: An ill-fitted outfit can look unappealing, so it is always important to ensure that the ethnic wear is in the right size and fit for your body type, in order to stand out.

Climate: Make sure to consider the climate before you decide if you want to purchase a Kurta pyjama, Lehenga or dress. Wearing heavy fabrics can be uncomfortable during the summers but are perfect for cooler months.

Shade: Make sure to choose bright yet soft colours like pistols, pink, teal blue and Yellow for summers, and go for cooler tones like green, purple and maybe blue during winters.


Indian fashion has also reached all the corners of the world after its wide-spoken tradition. Fashion has always been an integral part of Indian culture, showcasing a wide range of clothing, including saris, lehengas, salwar, and Kurtis. The Indian ethnic wear market is so huge all over the world and is in demand in popular international markets like the UK, Europe, Indonesia, Singapore, Malaysia and the US. With many online Indian ethnic wear stores and e-commerce sites like Getketch, Picking out traditional as well as fusion ethnic wear has become so easy.

Ethnic Dress

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